10 powerful Call To Action phrases to boost your campaign
If you're running a marketing campaign, you must've come across "Call To Action", or CTA. A call to action is a phrase that encourages the reader to take some form of immediate action. Whether it's downloading an ebook, subscribing to a newsletter or making a purchase, calls to action should be designed to motivate people to take an action.
Let's explore 10 powerful call-to-action phrases that can help boost your campaign’s success.
Why do we need CTA in the content
We live in a world where we are constantly bombarded with advertising and marketing messages. In order to stand out from the crowd, businesses need to create compelling and effective call to action (CTA) phrases that will encourage their target audience to take an action.
Without a CTA, your campaign will likely to be wasted.
Some of the most common CTAs include "click here," "learn more," or "download now." However, these generic phrases can often be overlooked by consumers. That's why it's important for businesses to get creative with their CTAs in order to grab attention and achieve their desired results.
10 powerful CTA samples
- "Sign up now and get XYZ in return!"
- "Click here to claim your free gift!"
- "Get XYZ today!"
- "Order now and get XYZ!"
- "Take advantage of this offer now!"
- "Download now and get XYZ!"
- "Start your free trial today!"
- "Subscribe to get XYZ!"
- "Try it now risk-free!"
- "Act fast - don't miss out on this opportunity!"
What NOT to do in Call To Action
1. Don't use generalities
When creating a call to action, be specific about what you want your audience to do. Saying something like "click here" or "sign up now" is too vague and won't inspire much action. Instead, try to be as specific as possible with your language. For example, "download our free white paper" or "get 50% off your first purchase."
2. Don't be pushy
Your call to action should be inviting, not forceful. Avoid language that sounds too sales-y or aggressive. Instead, focus on creating a sense of urgency that will encourage people to take the desired action. For example, "act now before this offer expires!"
3. Don't underestimate the power of a strong headline
Your call to action needs to grab attention and stand out from the rest of your content. A strong headline can make all the difference in whether or not someone takes notice of your call to action and is inspired to act on it. So don't underestimate the power of a great headline!
