Don't do these 5 things in SEO backlink building
SEO backlink building is an essential part of any successful digital marketing strategy. But with the ever-changing landscape of SEO, it can be difficult to determine which tactics will work and which ones won’t. While there are countless strategies for SEO backlink building, there are also certain tactics that should be avoided at all costs. Let's get into the DOs and DON'Ts of SEO backlink building.
What is backlink building?
SEO backlink building is the process of acquiring links from other websites to your own. This is done in order to improve your site's ranking in search engine results pages (SERPs). The higher your site ranks, the more likely people are to find it.
Backlinks are an important part of SEO because they show search engines that your site is popular and relevant. There are many different ways to build backlinks. One common method is through guest posting. This involves writing articles for other websites in exchange for a link back to your own site. Another method is through directory submissions, where you submit your site to online directories. Directory listings usually include a link back to the submitted website.
Building backlinks can be a time-consuming process, but it's important to make sure that you acquire high-quality links from reputable sites. Links from low-quality or spammy sites can actually harm your site's ranking. So, focus on building relationships with other website owners and providing quality content that others will want to link to.
The 5 things to avoid in backlink building
There are a lot of things to avoid when building backlinks, but here are the top five of what NOT to do:
1. Don't use black hat techniques. This includes anything that could be considered manipulative or deceptive, such as link farms, article spinning, and keyword stuffing. These are considered low-quality links, they do more harm than help.
2. Don't buy links. This is a surefire way to get penalized by Google. If you want to improve your link profile, earn links through high-quality content and outreach.
3. Don't participate in link schemes. These are basically any type of exchange where you agree to link to someone else in return for them linking to you. Google has cracked down on these in recent years, so it's best to avoid them altogether.
4. Don't use exact match anchor text. This is when you include a target keyword in your anchor text (the text that links to your site), which can come across as spammy to search engines. Instead, use natural phrases or even just your website's URL.
5. Don't overdo it with reciprocal linking. While there's nothing wrong with exchanging links with other websites, don't go overboard and link to every site that asks. Quality trumps quantity when it comes to backlinks!
How to build quality backlinks
There are a few things to avoid when building backlinks if you want to maintain a high quality link profile. Here are a few of the most common mistakes:
1. Don't buy links. This is a surefire way to get penalized by Google. If you're caught, your site could be removed from search entirely.
2. Don't participate in link schemes. These are networks of sites that link to each other in an attempt to manipulate search rankings. Google can easily identify these schemes and will penalize participating sites.
3. Don't use auto-generated content or links. These are often created by scripts and can be identified by Google as low-quality, spammy content. Sites that use these techniques will be penalized accordingly.
4. Don't use private blog networks (PBNs). These are networks of sites that are used primarily for the purpose of link building. They're often easy to identify and can result in severe penalties from Google.
5. Avoid using exact match anchor text. This is when the anchor text (the text used for the link) is an exact match for the keyword you're targeting. Google has stated that this is against their guidelines and can result in a penalty for your site
