Mobile phone industry creates huge pollution in the world, and OPPO tries to make a change
April 22 marks the Earth Day, dedicated to raising awareness for the need to protect our planet’s environment. Apparently, a single day is not enough to save the Mother Earth that provides us everything, every individual, business and government agency should put their best efforts into making the world a better place for the next generation.
As a global technology company that endeavors to elevate life through technological artistry, OPPO also prioritizes its responsibility as a global corporate citizen, adopting a long-term commitment to sustainability. From green operation and product design, to public awareness raising for sustainability issues, OPPO is continually utilizing its technology and brand power to promote a greener future for our planet.
Reducing plastic waste and developing greener
products
Plastic waste is a big concern of environmental
pollution today. According to data from the United Nations Environment
Program, about 11 million tons of plastic waste are dropped into our oceans
every year[1]. Plastic
waste that hasn’t been correctly disposed often ends up
polluting soil and water, eventually finding its way into the human body
through the food we eat. These microplastics represent a hidden danger to our
health that we currently know very little about.
To reduce the amount of plastic used in its
packaging, OPPO has adopted what “3R+1D” internationally recognized green packaging principles,
focusing on reduction, recyclability, reusability and degradable. Through this
approach, OPPO has successfully reduced the amount of plastic used in its
packaging in Europe by 95% since 2019, while also making use of materials with
biodegradable polylactic acid material to replace the use of traditional
plastics.
Launched earlier this year, the OPPO 5G CPE T2 is
made partly from PCR (Post-Consumer Recycled Plastics) derived from consumer
products.
Reducing paper consumption and reusing waste products
Forests are home to many of the natural resources
that humans rely on to survive. However, due to excessive deforestation, the
Amazon rainforest has lost 17% of its area over the past 50 years[1].
Deforestation and the reduction of forest land is a direct threat to
biodiversity on earth, as well as a recognized accelerator of global warming.
To reduce its consumption of wood fibers, OPPO makes
use of recycled materials where possible. For example, in Europe, the packaging
for OPPO Find X5 series is made from approximately 45% recycled fiber. This
fiber comes from recycled paper or other organic waste, such as sugarcane and
bamboo.
Increasing product lifecycles and repurposing e-waste
The volume of electronic waste generated globally has
grown by 21% over the past 5 years, making it the fastest growing category of
household waste. Despite this, only 17.4% of electronic waste is recycled[1]. In
recognition of the long-term threat that electronic waste poses to the
environment, OPPO is making its products more durable. It has also established
recycling programs for wasted electronic products to minimize the negative
impact on the environment.
For example, the latest launch OPPO Find X5 series is
equipped with OPPO’s self-developed Battery Health
Engine, which helps the smartphone batteries maintain more than 80% of their
original capacity after as many as 1,600 full charge cycles using OPPO’s 80W SuperVOOC flash charge technology. This is more than
twice the industry average and ensures that every battery can be used for
longer, rather than being discarded.
To date, OPPO has already established recycling
programs and offered Trade-In service in different countries. Taking China as
an example, OPPO collected more than 1.2 million mobile phones in 2021 through
its recycling program — an amount equal to more than
216 tons in electronic waste.
OPPO is also helping to promote the recycling of
waste electronic products through its industrial and NGO partnerships. In
Europe, OPPO is providing financial support to local recycling systems, and
partnering with professional third-party recycling organizations to implement a
recycling program for electronic waste. In Australia, OPPO has been working
with the Taronga Conservation Society to call on the public to correctly
recycle their waste electronic products and reduce the amount of e-waste that
ends up in landfills.
OPPO was also one of the first smartphone
manufacturers to join the Eco Rating labelling scheme —
a program created by a number of leading operators in Europe to evaluate the
environmental performance of mobile phones across their entire life cycle.
Through its participation in the scheme, OPPO is working with others in the
industry to drive sustainable transformation.
Partnering with different stakeholders to promote
sustainability through technology
OPPO is not only offering solutions to environmental
and sustainability issues through its own technology, but also partnering with
NGOs to enlist people across the world to help solve these problems.
In Italy, OPPO partnered with a local NGO, Free
Plastic Odv Onlus, to hold plastic waste collection activities in 5 cities
in2021 . With the help of more than 1,000 volunteers, over 10 tons of plastic
waste have been recycled through the program.
In Australia, OPPO has also partnered with the Reef
Restoration Foundation (RRF), using AR app to raise awareness of the
environmental crisis facing the Great Barrier Reef and calling on the public to
take action. In 2021, OPPO has also donated over $52,000 to help RRF achieve
its mission of producing 1,000,000 new corals on the Great Barrier Reef by 2026.
The protection of our natural environments and the
biodiversity on this earth is an issue too big to ignore. With as many as 1
million species currently under threat of extinction[1], OPPO hopes
to use technology to help preserve the color and beauty that these species add
to nature. For a second consecutive year, OPPO's Endangered Colours campaign
with National Geographic uses beautiful imagery of endangered and at risk
animals to inspire more people to preserve the biodiversity of the planet. The
campaign also includes support for the nonprofit National Geographic Society
and its wildlife conservation efforts.
Protecting this Earth is the shared responsibility of
all of us. OPPO believes that through technological progress and collective
action from everyone, we can help protect the Earth’s
natural environments. This Earth Day, join OPPO as we work towards a greener
future starting with our own individual actions.
